This review teach you how to maintain and boost your website as top SEO website. It’s almost a certainty that you have already noticed a strange thing with Google Search. At least in the last couple of years. On certain occasions, after entering a question or looking for some information in the search box, Google displays a direct answer in its own box separately from the typical search results. So, what is this really?
Sometimes, the Google Knowledge Graph is behind this phenomenon. Google Knowledge Graph, is a machine learning algorithm that feeds its encyclopedia-like database with information from all over the Internet; then, it forwards this information as answers to commonly asked questions.
“Rich answers” are also related to this. These are information snippets such as charts, short paragraphs, recipes or images that Google draws from external sites. And reply the questions. As an online marketing professional, you may find it interesting to exploit these features. And you can establish a top SEO website easily.
Is Search Traffic Threatened by This?
For starters, if you are running an SEO campaign or if search engines are crucial in one way or another to your Web traffic, you may have a point to be anxious about how these answers will affect your campaign’s success.
To some extent, this anxiety may hold some merit. If users get satisfactory responses with this function, they will not have any reason to visit your site, leaving you with lower traffic and less visibility. What’s more, rich answers are becoming more and more prevalent as Google’s sophistication and “knowledge” expands further.
However, there have been only minimal reports of traffic decreases so far; moreover, since this situation can also work to your advantage, you should not worry –for now, at least.
How to Exploit The Google Knowledge Graph System to Become a Top SEO Website
Here are five strategies to use the system as your advantage:
1. Author Wikipedia articles on your own.
The first step is to produce an increasing number of Wikipedia articles relating to your brand, along with any other brands that connect to it. Provided that the Wikipedia community considers them important, they will remain online, so try to keep them as unbiased and to-the-point as possible. Google makes heavy use of Wikipedia to draw its information. Your chances is higher to gain a Knowledge Graph box for the related searches. As well as a presence in “rich snippets.”
2. Make heavier use of visuals.
You are going to benefit in two different ways from this strategy to be a top SEO website. First, you will become more visible in searches. Search results provide higher priority to visual content. If you have videos and images that associate with user’s search, you will get an instant advantage. Second, if your content contains extensive details along with embedded videos and pictures, a “rich snippet” will fail to replace it adequately, leading people who seek more substantiated answers to your site, hence increasing your traffic.
3. Don’t rely on non-targeted articles.
Google’s strategy includes limiting all “general” articles and topics. Questions that are easy to answer are either answered or are about to be shortly. So, instead of investing in vague tutorials and how-to articles, pick a niche and expand on specialized aspects of the problem. While the potential decreases this way, so does the competition –both you are your immediate competitors in your field, as well as from Google.
4. Build your site around structured data.
Google takes out almost all its information from external websites. If you want to be visible to this Google branch, you have to employ a precise and a structured design so that it can use your information. You can go to Schema.org and learn how to structure your site’s data; make use of this incredible resource to ascertain that you provide Google Knowledge Graph with the maximum amount of information. If you website is informative enough, you have increased chances of gaining “rich answer” status for a related question. Subsequently, it will boost your brand visibility and your reputation. This point is very crucial to be a top SEO website.
5. Counterbalance your losses with other traffic sources.
With time, Google will achieve higher levels of sophistication and reach, which will ultimately make it a real threat to the revenues that search traffic generates. It may not be so much of a problem for now, but online marketing and SEO are optimized for the long term, so you should err on the side of caution and counterbalance your losses. Start working on personal branding, social media and other strategies of peripheral marketing that will provide you with a way out in the event of a future search traffic collapse.
Google’s Knowledge Graph and rich snippets are here to stay, so you are simply wasting your time complaining about them or trying to fight them. What you could be doing instead, is tweak your online marketing efforts accordingly in order to exploit them to your benefit.
If you follow these tips, don’t expect to witness your web traffic skyrocket; you may expact to suffer minimal losses, if any, due to the Knowledge Graph. At the same time, you will gain some extra brand visibility in the process.